14 April 2011

Fashion Brands Arrive at Birmingham

Fashion Brands Arrive at Birmingham

Birmingham Airport will welcome four major new high street fashion brands this summer as part of its £13m terminal redevelopment to improve the passenger experience.

Next, Superdry, Accessorize and JD Sports will all be located within the Airport’s departure lounge, available to all outbound passengers.

These new stores will create around 50 new jobs, and together with the opening of a brand new 19,000 sq.ft walk-through duty free area this month, will change the passenger shopping experience dramatically.

Richard Gill, Head of Market Development, Commercial said, “We’re delighted to have attracted such major names. Our development strategy is all about improving the customer experience and creating a global gateway that not only serves the immediate region but also the wider catchment.

“Clearly, these popular brands have recognised what Birmingham Airport has to offer and want to be part of its future success.”

Accessorize opens a new 800 sq.ft. store in April, showcasing all new summer products including bags, beachwear and jewellery.

It is anticipated that JD Sports will open on the 18th July. The high-street sports fashion leader will create a 2000 sq.ft store, stocking the very latest and greatest sports fashion and footwear from only the ‘best of the best’ brands.

At the end of June, Next, will open a 3000 sq.ft. store, offering the latest high street fashions for men and women.

Finally, distinctive UK clothing brand, Superdry, will open a 1300 sq. ft. store in July, selling a wide range of premium men’s and women’s clothing.

In addition to the new retail opportunities, the £13m investment by the Airport has also seen the merger of its two terminals into one, creating a central security search area and arrivals area for meeters and greeters. Over the next 10 years, Birmingham Airport will invest a further £100m on its infrastructure.

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