England's Heartland

England’s Heartland is a partnership of places. Birmingham Airport, Visit Birmingham, Marketing Peak District & Derbyshire and Shakespeare’s England have all teamed up with VisitBritain to help make it easier than ever to discover England.

There’s no better place to get to know the story of England than here at the very heart of the nation. Birmingham Airport’s central location makes it the ideal place to arrive and start exploring English city and country life.

Travel to England’s Heartland and you can start discovering England as soon as you step off the plane.

Getting here

Birmingham Airport is the UK’s most accessible airport, perfectly positioned for discovering England’s Heartland. We welcome around 13 million passengers every year, and we’re proud to have been named by OAG as the world’s most punctual airport in 2016.

You can already fly into Birmingham from around 480 places worldwide with 50 airlines. We aren’t resting on our laurels, though. New for 2018 are direct connections to Birmingham from North America. Primera Air has announced three new transatlantic flights starting in May 2018. New York, Boston and Toronto will all now be directly connected to Birmingham.

Primera Air offers a low-fare, high quality product and service concept for both leisure and business travellers. Passengers will have access to the Wi-Fi on board and the aircraft has full charging facilities for devices.

Services from New York will commence in May 2018 and be year-round operations. Flights will depart from daily, with services from Boston and Toronto commencing in June 2018. The Boston service will operate four weekly flights whilst the Toronto service will be three times weekly. 

Tickets are available on sale and the lowest fares, starting from $99 (one way, all taxes included) can be booked at www.primeraair.com

England's Heartland

Exploring England’s Heartland from Birmingham Airport couldn’t be easier, with travel times of just 10 minutes to Birmingham city centre; 30 minutes to Stratford-upon-Avon and Shakespeare’s England; and less than an hour to the Peak District and Derbyshire.

Birmingham Airport is your gateway to England’s Heartland. 

Explore the city

Birmingham is a city that rewards the curious, the explorers who want to discover England for themselves. Whether it’s heritage and culture, green spaces, shopping and award-winning street food or architectural icons, our city is packed full of hidden gems for you to uncover and share.

Start your adventure

Rolling across England’s Heartland, the Peak District is Britain’s original National Park. It’s known throughout the country for its spectacular views and quirky stone villages. It’s also a living, working landscape, home to bustling towns, charming villages and endless opportunities for exciting outdoor activities.

Stay, play, explore

Shakespeare’s England is the nation’s heritage heartland, a rich tapestry of towns and villages set in an English countryside. We’re home to Stratford-upon-Avon, Shakespeare’s birthplace, and Warwick Castle - England’s ultimate castle.

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