Turkish Airlines, one of Birmingham Airport’s fastest growing airlines, has signed a global sponsorship deal with UEFA EURO 2016 making it the first airline partner in the 55-year history of the European Football Championship.
Last year the airline increased its scheduled flight frequency from Birmingham Airport from ten to twelve flights a week. The airline is a success story in the Midlands region but also across Europe having been voted ‘the best airline in Europe’ for five consecutive years at the Skytrax World Airline awards.
This new agreement marks the next chapter in Turkish Airlines’ relationship with sport on the world stage. As part of the campaign, the airline will have its planes decorated with the Euro 2016 visuals. In addition, there will be significant Turkish Airlines branding presence at the stadiums for the duration of the tournament.
M. İlker Aycı, The Board Chairman of Turkish Airlines, said: “Turkish Airlines has endorsed sports all over the world for many years, we firmly believe in its ability to unite people from different nations and cultures on the playing field. The partnership with UEFA EURO 2016 is the perfect opportunity to celebrate the very best in European football with fans from all over the world. We very much look forward to the competition and look forward to supporting the Turkish team, and the rest of the competing nations throughout the tournament.”
Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: “We are excited to welcome Turkish Airlines on board for UEFA EURO 2016. As Europe’s leading airline they will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year.”