Britain’s largest airside WHSmith store has opened at Birmingham Airport (BHX).
The new flag-ship store is the result of a £2 million investment by WHSmith.
Andrew Harrison, Managing Director, UK Travel, WHSmith, said: “What sets this store apart is our commitment to curating an array of travel essentials products under one roof, with a bespoke store design inspired by the local architecture, that caters to every traveller’s needs.
“From travel essentials such as health & beauty, food to go, and reading materials, to global tech brands and souvenirs - this store really does promise an unmatched convenience shopping experience for time pressed customers. I couldn’t be more proud of both the end result and also the team’s hard work and meticulous attention to detail to create what is now our largest UK airport store for our partner at Birmingham Airport and our customers.”
Richard Gill, Commercial Director, Birmingham Airport Limited said: “We are delighted that WHSmith chose Birmingham Airport as the location to open its new flagship store. The new outlet is a one stop shop for our travelling customers, with products ranging from beauty to tech and everyday essentials. The store will complement our current departure lounge offer further, ensuring our customers have ample choice when travelling from Birmingham Airport.
“The WHSmith flagship store is just the first step in our exciting journey in ensuring our departure lounge is ready for our customers, as we grow the airport to 18m passengers over the next ten years. We are already on our way with our new larger relocated security area due to open in June 2024, which will then create more space to enable a wider choice of catering and retail outlets within our departure lounge in future.”